Breaking Through to New Prospects

The Foot-in-the-Door

• Send a small gift like a $15 coffee card along with a personalized note to a new prospect you've been trying to connect with

• In your follow-up, reference the gift and ask for a short meeting to learn more about their challenges

The Industry Expert

• Send your prospect a newly released industry report or book along with a handwritten note with your key takeaway

• Position yourself as a thought partner and offer to walk them through the implications for their business

The Local Touch

• For a prospect in your area, send a gift card to a popular local coffee shop with an invite to meet up in personIf you're planning to be in their city, send a notecard letting them know and offering to swing by their office

• Remember - the key to breaking through is being personal, relevant and offering something of value right off the bat!

Accelerating Stalled Deals

The Meeting Maker

For a prospect who's gone silent, send a calendar invite for a 15-min meeting along with a $15 DoorDash gift cardPosition the meeting as a working lunch to understand what's holding things up and how you can get the deal moving

The Hail Mary

If the deal is at risk or the prospect isn't engaging, overnight a handwritten note and meaningful gift based on their interests

Acknowledge the challenges, reiterate the potential impact/ROI of your solution, and ask what you can do to address their concerns

The Momentum Builder

After a positive meeting, immediately send a small gift to the attendees thanking them for their timeRecap your understanding of next steps and include a case study or testimonial to build excitement

Stalled deals often require bold action to get things moving again. Gifting can be the Pattern Interrupt you need!

Driving Event Attendance & Follow-Up

The SuperFan

Send top event prospects a custom piece of event swag ahead of time, like a water bottle or notebook with the event logoInclude a personalized invite from an executive and highlight the sessions/activities most relevant to them

The Buzzer Beater

For registrants who haven't confirmed attendance, overnight a handwritten note and small gift a day before the eventTell them you're saving them a seat and are looking forward to meeting them at the event

The After Party

Send attendees a meaningful gift shortly after the event to thank them for attendingInclude key takeaways and an offer for a free consultation or demo to move things forwardEvents are a big investment - make sure you're maximizing attendance and follow-up with personalized gifting!

Other Tips for Sales Gifting Success:

• Research your prospects' interests to choose gifts that will resonate

• Always include a meaningful, handwritten note to make it personal

• Focus on the outcome you're driving towards and position the gift in that context

• Follow up quickly after the gift has been delivered to maximize impact

• Track your results and optimize your approach over time